I bet you've seen people advocate for content distribution recently. Turn one piece of content into five pieces for different platforms.
A gamechanger, am I right?! Especially for Business to Business (B2B) and SaaS (software as a service). It gets even better than that.
You can not only turn one piece into multiple pieces of content.
You can support multiple business goals for multiple use cases and departments with a multitasking strategy and knowledge management workflows to support the transfer of knowledge in the company while also creating sales and marketing content. I'm writing a book to show you how.
I've titled the book Multitask Your Content:
Simple strategies to support multiple goals
With a single piece of content even a small business can do a combination of:
Training Staff
Educating customers
Persuading stakeholders
Launching market research
And a whole lot more.
You can also mine marketing and sales content from a variety of your business processes:
User interviews
UX research and product market fit research
Documentation
Client communication
User-Generated content (UGC)
Client inquiries
Just to name a few
That means higher potential value, fewer customer service headaches, an overall safer marketing investment -- shall I go on?
In the book, I'll also do a deep dive into knowledge base software and share how to turn one into a hub for various departments and program processes to open communication between them.