What if your content could multitask?
I bet you've seen people advocate for content distribution recently. Turn one piece of content into five pieces for different platforms.
A gamechanger, am I right?! Especially for Business to Business (B2B) and SaaS (software as a service). It gets even better than that.
You can not only turn one piece into multiple pieces of content.
You can support multiple business goals for multiple use cases and departments with a multitasking strategy and knowledge management workflows to support the transfer of knowledge in the company while also creating sales and marketing content. I'm writing a book to show you how.
Multitask Your Content:Simple strategies to support multiple goals
That's the title of my debut book and I'm having a ball writing it!
With a single piece of content even a small business can do a combination of:
- Training Staff
- Educating customers
- Persuading stakeholders
- Launching market research
- And a whole lot more.
You can also mine marketing and sales content from a variety of your business processes:
- User interviews
- UX research and product market fit research
- Documentation
- Client communication
- User-Generated content (UGC)
- Client inquiries
- Just to name a few
That means higher potential value, fewer customer service headaches, an overall safer marketing investment -- shall I go on?
In the book, I'll also do a deep dive into knowledge base software and share how to turn one into a hub for various departments and program processes to open communication between them.
Hear first when my book
Multitask Your Content is out
I'll let you know where and when you can purchase it.
