Copywriting

Engage your prospects with the right copy

Be there when a prospect searches their question
Create a eureka moment that alleviates pain
Inform and entertain to help the prospect get the most value out of your product or service
Introduce a problem they didn't know they had

Catalyze referrals

Instill credibility and loyalty
Motivate them to hop off the fence
Introduce a solution they weren't aware of (ahem -- you!)

Effective copywriting requires planning. Here's how I do that.

Practical goal setting

We chat about your goals for the content and I give you strategic marketing advice on how to go about it

Market and product research

I help you figure out who your audience is and what stage of the sales cycle I need to gear the writing toward

Plan implementation

I create a proposal about who the content will be for and what customer intent and goals I am trying to leverage

Research and writing

Once I have answered your questions and you've approved the proposal, I write it

Why work with me?

I'm honest and open. If I'm not well suited to your project or I think it isn't an ideal investment for you, I will tell you.

I include a lot of insight, strategy and advice in my services on marketing and public relations, including corporate identity branding and search engine optimization.

My writing is highly professional. I trained in both journalism and public relations before teaching myself business and marketing.

I give your website copy a compelling voice. Humour, personality -- you've got it if I recommend it and you agree.

My favourite topics to write about are cloud computing, software as a service and anything related to information technology.

Portfolio

I have been writing for most of my life and have written informative, entertaining online content for a variety of clients and for my own brand. Here are some examples of my work.

Technology and Business

Prevent Ransomware in Remote Work - VBS IT Services

How to Easily Add a Back-to-Top Button to a Website - Duda

Answer My Questions on Your Website and I will Consider You - Better Marketing - Medium
5 Tips to Engage Your Community - Bad Rhino

Fashion

Brighten Up Your Winter with Handmade Jewellery - iCraft

Reshma Sandell - In the Spotlight - iCraft

Environment

A Giant Ice Cube is Showing Us How Severely the Earth is Losing Ice - Did You Know?

Arts

Music Video Filmed at Bluffs - Birch Cliff News