The Top 2 Ecommerce Mistakes You Want to Avoid

09.18.2019 11:53 PM Comment(s)
Note: Optinmonster has sponsored this post and I am also an affiliate for this company, which means I can earn a commission after my visitors open my affiliate link and then purchase a product from the site.

You spend a long time developing your product and building it into your website. You write cold emails, post on social media, hire an SEO agency, get publicity, but you still don’t sell your product and you barely even get traffic.

This is a common reason people hire me to figure out what to do next to generate leads for their business online and I’ve noticed two common mistakes in almost all of these cases:

Mistake #1: All of their content is promotional 

They haven’t created organic content like blog posts, podcasts or whitepapers to help their target audience understand and take action on their problems.

People share and engage with informative, interesting, entertaining content on social media and seldom do that for home, product or landing pages. 

Organic content and social media shares of your content are very important for SEO and you can’t have one without the other.

Mistake #2: No lead generation set up

The only path to a sale on these clients’ sites is: home page or product page to checkout. That’s often not how sales happen online. This approach actually deters a lot of buyers.

If a prospect is on the fence about a product in their cart or they simply forget to purchase and there is no incentive or reminder,  it’s much less likely that they’ll purchase. 

Static websites are fraught with these scenarios because they don’t adapt to the behaviour of the individuals visiting them.

Everyone comes to your website from different sources, are at different stages in the buying cycle and have different budgets. Just like a clerk in an in-person store, you need to tailor your messaging online to what the visitor has looked at and what problems may prevent them from buying. 

One of the ways ecommerce personalization can fix these problems is by reducing cart abandonment: when people leave your website without buying the item they have in their cart.

An average of 67.91% of all shopping carts are abandoned.

You can drastically reduce this number with an Optinmonster Cart Abandonment campaign.

Here is where the personalization comes into cart abandonment: you can set up different messages or discounts to show in your Optinmonster pop-up based on the behaviours of your visitors, including what category they are browsing, what pages they’ve visited and are currently visiting, how long they’ve been on a page. These are just a few of the rules you can set and combine to optimize your conversions.

Personalizing offers may not only help you make direct sales, but instill loyalty in your visitors and track vital information from a different coupon for each campaign about what’s working in your sales process and what isn’t. 

If a buyer views a blog post on your site to learn more about a problem, you don’t have to worry much about them forgetting about the items they put in their cart and you can reduce the risk of them deciding to not purchase by offering an attractive discount in your pop-up that you’ve tailored to that particular visitor.

A Cart Abandonment campaign can seal the deal.

I highly recommend you set up A/B split testing for your campaign with two different messages and settings. That way you can identify which scenario converts your visitors best. A/B testing is available in the Plus, Pro and Growth plans.

Have any questions about cart abandonment or Optinmonster? Leave me a comment!